Hi, I’m Eli — a designer, builder, and systems thinker working across product, operations, and AI.

My background started in UI/UX design and front-end development, but over time my work naturally expanded into product strategy, operational systems, and helping businesses scale through better ways of working. I currently work in a leadership role within a creative agency, where much of my focus sits at the intersection of product thinking, AI-enabled workflows, and operational design.

I’ve never been precious about a single discipline or toolset. I’m usually more interested in understanding how things work, where friction exists, and what combination of design, systems, technology, or process might improve the outcome.

That mindset has led me across a fairly broad mix of work over the years — designing products and digital experiences, building front-end systems, running businesses, launching SaaS products, leading teams, and developing operational workflows and internal tools.

I tend to enjoy environments that are evolving quickly or solving ambiguous problems. The overlap between creativity, systems thinking, technology, and execution is where I feel most at home.

More recently, a lot of my curiosity has been focused on AI and how emerging tools can meaningfully improve the way teams operate, create, and deliver. I’m particularly interested in building systems and workflows that reduce complexity, improve execution, and create leverage inside real businesses.

Outside of work, I’m happiest outdoors and usually somewhere near the ocean — surfing, diving, fishing, or working on some kind of hands-on project. I enjoy building things in the physical world as much as the digital one, whether that’s restoring an old offshore boat or disappearing into a new obsession for a few months.